Almost all websites have one or the other flaws, and this is quite a common thing. Website audits with several tools could verify the proper functioning. This process could be automated, and the reports could help make the website appear more useful. Missing H Tags, duplicate content, lower page speed are few of the technical issues of a site that has to be taken care. Avoiding page errors is very crucial to stay on top of page rankings. Crawl reports should be run every month. We asked Paul from Are You On Page 1. HTTPS protocols need to be used to stay in the limelight for users and to be visible for search engines. Keep a check of the SSL certificate for the correctness and ensure its validity. Errors in the Google search console need to be cleared as and when they arise. Create a sitemap of the site while sticking to the XML sitemap protocol. This could help the crawlers in ranking the website rightly. Website loading time is crucial; test speed using the Google page speed tool. The landing page should load faster so that the search engines feel welcome in bringing users here. Ideally, the loading time should be less than 3 seconds and should make changes if otherwise.