A great implementation of off-page SEO technique means you have a higher chance of getting your website ranked best in search engines. And off-page SEO technique means getting an authoritative website to point at your website. If your site becomes popular, you can increase your online branding and have a better search engine rank comment by Paul SEO Lowell Leary.

The significant benefits of having effective off-page SEO strategies are:

• SERP growth

SERP or search engine result page is the rank of your website on Google’s result page. People generally tend to visit only the site that ranks higher in the search results. Hence, a higher SERP will undeniably increase your Click-through Rate as well.

• Improve your PageRank

Page rank is entirely different from the SERP. Page Rank is typically the numeric measure given to an individual page by Google depending upon the quality and the number of the links to each page. The SERP of the website is much dependent on the page ranking on the Google page.

• Improve the website visibility

Utilizing effective techniques of off-page SEO techniques improve your page ranking. The improved page ranking can increase your SERP too. The traffic to the site increases when the SERP is high. Thus, an off-page SEO can contribute immensely to the high visibility of your website.