Benefits of off-page SEO

A great implementation of off-page SEO technique means you have a higher chance of getting your website ranked best in search engines. And off-page SEO technique means getting an authoritative website to point at your website. If your site becomes popular, you can increase your online branding and have a better search engine rank comment by Paul SEO Lowell Leary.

The significant benefits of having effective off-page SEO strategies are:

  • SERP growth

SERP or search engine result page is the rank of your website on Google’s result page. People generally tend to visit only the site that ranks higher in the search results. Hence, a higher SERP will undeniably increase your Click-through Rate as well.

  • Improve your PageRank

Page rank is entirely different from the SERP. Page Rank is typically the numeric measure given to an individual page by Google depending upon the quality and the number of the links to each page. The SERP of the website is much dependent on the page ranking on the Google page.

  • Improve the website visibility

Utilizing effective techniques of off-page SEO techniques improve your page ranking. The improved page ranking can increase your SERP too. The traffic to the site increases when the SERP is high. Thus, an off-page SEO can contribute immensely to the high visibility of your website.

Get Your Business Landmarked

Google Maps have a massive potential in advertising your business to local visitors. Many hits on the Google search are often based around “near me”. The search optimizes results based on proximity of the business to the person who searched. It helps to have an outstanding business resume to even out your odds of getting visited. Start by optimizing your Google My Business page. Add as many details as possible on the service area section of your business website. Include location info wherever possible to grab Google’s attention. Carefully use keywords to match what the user is searching. Breakdown your business listing to specify your work areas and target it towards the standard search criteria. As the trend goes, “if your business is not listed on Google, it probably doesn’t even exist”. Having photos and reviews increase your visibility in these searches. You could improve customer conversion per click with genuine and complete details. Optimize your business listing on google by spreading your presence on social media and backlinking to your business website. Mark your priority on Google by engaging with as many customers as possible. Leaving a positive mindset in them could help to get more to your business.

Get better Google map rankings

Although Google My Business page is, to begin with, it is not a completely exhaustive way. In an era of digital marketing, having a presence online makes a whole world of difference. Make sure you have an updated contact detail so that your trust points could be increased on Google. For Google to get your business verified, phone numbers, name and address has to be a permanent one. Add your website to local for the best local SEO benefits, and national business directories so that Google’s websites crawlers could verify your presence on multiple platforms. This acknowledgement could be seen as an increased Google ranking of your business website. Add your contact details on your website headers and footers for improving the visibility to the customers. Embed the location of your business onto your site’s “contact us” page so that Google could verify that the map is pointed in the correct place. You could embed the map in a few easy steps. Search for your business location on Google maps, click on the three-lined option on the top left and select the “Share or Embed Map”. Copy the HTML code and paste it in the contact page of your website. Get friends and happy customers to leave reviews about your business to pop up on Google’s good books. Keep an eye out for the competition on the directory listings and try to match them.

Check websites for technical SEO

Almost all websites have one or the other flaws, and this is quite a common thing. Website audits with several tools could verify the proper functioning. This process could be automated, and the reports could help make the website appear more useful. Missing H Tags, duplicate content, lower page speed are few of the technical issues of a site that has to be taken care. Avoiding page errors is very crucial to stay on top of page rankings. Crawl reports should be run every month. We asked Paul from Are You On Page 1. HTTPS protocols need to be used to stay in the limelight for users and to be visible for search engines. Keep a check of the SSL certificate for the correctness and ensure its validity. Errors in the Google search console need to be cleared as and when they arise. Create a sitemap of the site while sticking to the XML sitemap protocol. This could help the crawlers in ranking the website rightly. Website loading time is crucial; test speed using the Google page speed tool. The landing page should load faster so that the search engines feel welcome in bringing users here. Ideally, the loading time should be less than 3 seconds and should make changes if otherwise.

How Technical SEO could help in page ranking

Getting solid, quality content in a website is not enough in these days of a digital rat race. The website should be search engine friendly, and for this, several technical aspects need to be fulfilled. Since the website itself needs to be marketed in order to get users engaged in the content, technical SEO is vital. Page errors, website optimization, content issues all need to be addressed for the website to appear in the top results on Google search. Site crawls help find errors in page title, poor keywords, duplicated content, broken or dead links and low-quality images. Sitemaps should be registered in Google search console with updated content or add it in the robots.txt file following the XML sitemap protocols. The website should be mobile friendly and have a fast loading time for better rankings. Titles, keywords, tags, and meta should be Google friendly. HTTPS is another crucial protocol that is often underseen, make sure the website follows the secure protocol to be in the search engine’s chartbusters list. Listing the page on different websites helps with backlinking. Auditing the backlinks could give insight on how to improve keywording strategy. After fixing all the issues of a technical SEO audit, Google can be requested to re-crawl the website.