Google Maps have a massive potential in advertising your business to local visitors. Many hits on the Google search are often based around “near me”. The search optimizes results based on proximity of the business to the person who searched. It helps to have an outstanding business resume to even out your odds of getting visited. Start by optimizing your Google My Business page. Add as many details as possible on the service area section of your business website. Include location info wherever possible to grab Google’s attention. Carefully use keywords to match what the user is searching. Breakdown your business listing to specify your work areas and target it towards the standard search criteria. As the trend goes, “if your business is not listed on Google, it probably doesn’t even exist”. Having photos and reviews increase your visibility in these searches. You could improve customer conversion per click with genuine and complete details. Optimize your business listing on google by spreading your presence on social media and backlinking to your business website. Mark your priority on Google by engaging with as many customers as possible. Leaving a positive mindset in them could help to get more to your business.

Although Google My Business page is, to begin with, it is not a completely exhaustive way. In an era of digital marketing, having a presence online makes a whole world of difference. Make sure you have an updated contact detail so that your trust points could be increased on Google. For Google to get your business verified, phone numbers, name and address has to be a permanent one. Add your website to local for the best local SEO benefits, and national business directories so that Google’s websites crawlers could verify your presence on multiple platforms. This acknowledgement could be seen as an increased Google ranking of your business website. Add your contact details on your website headers and footers for improving the visibility to the customers. Embed the location of your business onto your site’s “contact us” page so that Google could verify that the map is pointed in the correct place. You could embed the map in a few easy steps. Search for your business location on Google maps, click on the three-lined option on the top left and select the “Share or Embed Map”. Copy the HTML code and paste it in the contact page of your website. Get friends and happy customers to leave reviews about your business to pop up on Google’s good books. Keep an eye out for the competition on the directory listings and try to match them.